ATLANTIC-ACM, a leading telecommunications industry research firm, just announced that its new report, Perspectives on Prepaid Wireless 2011-2015, is now available. The report shows that prepaid wireless is expected to continue its upward growth as consumers move away from over-priced contract plans to economical no contract prepaid plans.
ATLANTIC-ACM President Fedor Smith stated that “The prepaid wireless market will continue to experience rapid growth through the middle of the decade.” The study predicts that prepaid wireless revenues will grow from $19.3 billion in 2010 to $25.3 billion by 2015.
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This is in stark contrast to the previous history of prepaid wireless. In the past, prepaid wireless usually meant that one paid more and got less. Today, that’s been reversed. Today’s prepaid wireless customer typically pays less for prepaid than for postpaid service, and gets more value for their money.
It’s strange that the U.S. is the only country that’s ever had postpaid wireless. It looks like we’re now finally catching up with the rest of the world.